Tuesday 21st September

 Choice between the 4 sessions

Create a dynamic of long-lasting innovation

Handle environmental stakes

Session 1 :
Animated by Henri SAPORTA, News editor d’EMBALLAGES MAGAZINE

Session 3 :
Animated by Hervé MARCEL, CEO of the Energy, Packaging and Materials centre, LABORATOIRE NATIONAL DE METROLOGIE ET D'ESSAI (LNE)

9h15 - What drives innovation?
- How to succeed to innovate?
- From innovation to the packaging.
- Conciliating R & D and feasibility before production.
Jay GOULIARD, Vice President Global Packaging, UNILEVER (NL)

9h15 – The environment as a society trend
 - From a lifestyle to a life in style
- Society and company project, the environment is before all a shared project
- What are the consumers’ expectations?
Catherine ROLIN, Policy Officer in the waste field, FRANCE NATURE ENVIRONNEMENT

Optimise creativity and make an efficient packaging development
-Reduce development time and anticipate customers’ needs
- Using appropriated tools
- Efficiently manage internal processes.
Frédéric MATHIS, Packaging Innovation Manager,
MARS SNACKFOOD EUROPE

What is the sustainable development applied to packaging?
- Defining sustainable packaging
- What are the evaluation criteria?
- Life cycle, carbon balance: choose the right indicators 
 Arnaud ROLLAND, Sustainable Development Manager, COCA-COLA ENTREPRISE

11h30 – How to drive innovation?
- Defining one’s objectives
- Identifying one’s product positioning and process
- Aligning objectives and process with the organization 
Nicholas THORNE, Director Innovation and Development, ALCAN PACKAGING BEAUTY

Case study: limit impacts, a project shared by all
- A strategic and holistic approach
- Promoting initiatives
- A process of ongoing improvement
Arnaud CONSTANT, Manager Packaging Development, JOHNSON & JOHNSON

12h00 – Proactive or reactive innovation, ready-to-sell example
- Organizing and introducing innovation dynamics
- Adapting one’s processes
- Developing new applications
Hubert FERRARI Innovation Director, SMURFIT KAPPA. 

Case study: Environment as a growth engine

- A project shared by all.

- Reconsidering our impacts.
- Setting up good practices.
Sylvie CASENAVE-PERE, CEO, POSSON PACKAGING

 13h - Lunch

Session 2 :
Animated by Henri SAPORTA, News editor d’EMBALLAGES MAGAZINE

 13h - Lunch

Session 4 :
Animated by Thierry VARLET, Packaging Projects Manager, BREIZPACK

14h30 – Case study: Innovating under constraint
- Developing new concepts
- Using constraints as a lever to innovate
- Setting up a win-win partnership
Pascal HENNEMAN, Innovatioin Director for the Personal & Healthcare unit, PROMENS

14h30 – Lifecycle analysis
- Why measuring, and what?
- Defining the area of analysis in function of objectives
- What are the limits of a lifecycle analysis?
Hélène CRUYPENNINCK, Eco-design engineer, ECO EMBALLAGES

15h00- How can the packaging design create innovation dynamics? 
- Development strategy of the brand.
- Customers and consumption social evolvements (principally about the use)
- Societal and environmental responsibility. 
 Béatrice MARIOTTI, VP and Creation Manager, CARRE NOIR

Materials issued from recycling
 
- What is at stake?
- Are there real opportunities for using those materials?
- Quality management 
Philippe BOURDEIX,
CEO, FRANCE PLASTIQUES RECYCLAGE

Round table- How to make the good decisions when dealing with innovation?
- Understanding customers’ expectances
- Avoid having a negative impact of client’s satisfaction
- The legal risk of innovation
 Jean-Baptiste DUEZ, Innovation Expert, JBD Pack
Béatrice MARIOTTI, VP and creation manager, CARRE NOIR
Sylvain MARTIN, Lawyer
Nicolas THORNE, Director Innovation and Development, ALCAN PACKAGING BEAUTY

Round table – End of packaging’s life: is there a winning ticket?
- Regulation’s evolvement
- Developing a strategy of reduction at the source
- What about hecklers and/or toxic packaging?
. Nicolas BONHOURE, Methods and industrialization Manager, REFRESCO FRANCE
. Philippe BOURDEIX,
CEO, FRANCE PLASTIQUES RECYCLAGE
. Catherine ROLIN In charge of projects in the waste field, FRANCE NATURE ENVIRONNEMENT
. Jan LE MOUX, Prevention Director, Companies’ services Department,
ECO EMBALLAGES

18h – Workgroups and exchanges

18h45 - Cocktail

New practices, new markets

Animated by Annette FREIDINGER-LEGAY, International Expert, ENSAIA

From eco-design to cost control: an integrated thought process

Animated by Damien ERRE, Director, ESIEC

Session 5 :

Session 7 :

9h15 – When China will get carried away
- What are the packaging trends in the market?
- How are perceived luxury values, ecological values?
Answers in colour, images, symbols and products to decode not only one, but several Chinese markets
 Florence BERNADIN, CEO,
INFORMATION & INSPIRATION (F)

9h15 – Eco-design: methods and tools
- What kind of approach?
- What are the means to set up?
- What are the possible tools?
Fabien BOUTON, Eco-designer, EVEA

New technologies emergence: augmented reality, tags, traceability
- What are the new horizons?
- Beyond the gadget effect, what are the possible uses?
- A new way to comprehend packaging.
Yves DELCELIER, Purchase and Packaging Development Manager, SOUFFLET, and CEO l'AMPAC

10h00 – Case study: industrial challenge and eco-design
- Benefit as much as possible from glass’ advantages
- Melting creativity and research to rethink its process of product ranges’ manufacturing.
- Controlling the final cost.
Mathilde HEBERT, Marketing Development Manager, VERALLIA-SAINT GOBAIN EMBALLAGE

Case study: adapting one’s packaging to new constraints
- New practices’ issues.
- Conciliating marketing demand and feasibility.
- Rethinking and adapting one’s production tools.
Elodie PAQUIER, Packaging Manager, LABORATOIRES BOIRON

Case study : Optimise packaging thanks to eco-design
- Developing an approach of transverse eco-design.
- What are the return on investments?
Nicolas SALAH, Associated Manager, EFC SOLUTIONS PACKAGING
Patrick HENRY, Packaging Coordinator, ESSILOR

11h30 – Social displaying of work conditions
- Contributing to sustainable development.
- Increasing customers’ awareness.
- Giving a sense of responsibility professionals
Emmanuelle BERTIN, Sustainable Development Officer, TERRE D'OC

11h30 – Case study: cost control and eco-design, the case of numerical printing
- Improving one’s development process
- Avoiding mistakes during production
- Going from a purchase approach towards an approach of partnership with service providers
Laurent MILLEREAU, Commercial Director, MAQPRINT et AFC (Groupe SITCO)
Philippe VAYSSEIX, Unit Officer – Product and Packaging Documentation, LEGRAND

 13h - Lunch

Session 6 :

 13h - Lunch

Session 8 :

14h30 – From the pack to point of sales dramatization: the sensory universe.
- New materials, new opportunities.
- What is at stake?
- Taking into the subjective and avoid traps.
Muriel JACQUOT, Lecturer, ENSAIA

14h30 – Anticipating by reducing at the packaging source
- Rethinking the limits by a long-term view.
- Anticipating technological, economical and behavioural break-down. 
 Bruno SIRI, Managing Director,
CONSEIL NATIONAL DE L’EMBALLAGE

Reducing packaging : Mass distribution companies’ commitment
- What commitments, and why?
- Impacts and issues
- Involving the client in this approach
Patrice ZIROTTI, Packaging Optimisation and Eco-design Manager, AUCHAN

Is eco-designing cheaper?
- What are the limits of a classical approach?
- What are the expected cost cuts?
-  What are the advantages, both for the company and for the consumer?
Charles TISSANDIE, Chief of the Conditioning and Packaging Department, IUT " A" de Toulouse III

Eco-refill, second life: new packaging trends
- Weak signals or lasting trends?
- What are the limits of the various models?
- What are the trends in other European countries? 
 Annette FREIDINGER-LEGAY, International Expert in Packaging and Conditioning, Associated lecturer, ENSAIA

Case study: Benefits from the simulation tools and the point of sales modelling  
- What are the applications?
- Avoiding mistakes and wastes during conception
- Optimising one’s development
Alexandre HEINER, Reserch & Development Manager, VTALES

16h30 – End of the Congress, and exchange around a cup of coffee